Introduction to Digital Marketing Course in Chennai by Digital Seeds

At DH University, we provide a thorough range of courses aimed at equipping you with the necessary skills to thrive in the ever-evolving field of digital marketing. Our curriculum, guided by industry experts, keeps you informed about the latest trends and tools in the digital realm. Whether you're just starting out or are an experienced professional, our courses are designed for learners at all stages.

This foundational course is designed for beginners who want to understand the core principles of digital marketing. Learn the basics of online marketing channels and how they work together to drive business growth. The course covers modern tools and platforms to help you navigate the digital landscape confidently. Designed for beginners, it offers hands-on training and real-world insights. Join this course to kick start your journey into the exciting world of digital marketing!

Join us to launch or advance your career in digital marketing!

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What you’ll Learn it?

Chapter 1: Understand the Basics of Digital Marketing and Its Importance in Today's World

  • Define digital marketing and its core principles.
  • Explore the importance of reaching the vast online audience in India.
  • Understand how digital strategies differ from traditional methods.
  • Recognize the growing relevance of digital marketing for business growth.

Chapter 2: History of Digital Marketing

  • Trace the evolution of digital marketing from its initial stages to today’s sophisticated landscape.
  • Learn about key milestones and technological advancements in digital promotion.
  • Understand how internet penetration and mobile usage in India influenced digital marketing's growth.

Chapter 3: Familiarize Yourself with Key Digital Marketing Terminology

  • Demystify essential digital marketing terms like SEO, CPC, CTR, and more.
  • Build a strong vocabulary to understand and discuss digital marketing strategies.
  • Learn Indian-specific nuances and popular digital marketing platforms.

Chapter 4: Identify Different Types of Digital Marketing Channels

  • Discover a variety of digital channels to reach your target audience.
  • Explore channels like search engines, social media, email, websites, and mobile apps.
  • Understand the unique strengths and reach of each channel, especially in the Indian market.

Chapter 5: The Role of SEO, PPC, Social Media, Email, Content, and Influencer Marketing

  • Delve into the key pillars of digital marketing: SEO, PPC, social media, email, content, and influencer marketing.
  • Learn how SEO drives organic visibility, PPC delivers targeted ads, and social media fosters engagement.
  • Explore how email marketing, content creation, and influencer marketing are essential for building trust in India.

Chapter 6: Acquisition

  • Learn strategies and tactics for attracting new customers online.
  • Understand acquisition channels and how to reach potential customers in the Indian digital space.
  • Explore metrics and methods to measure the success of your customer acquisition efforts.

Chapter 7: Engagement

  • Discover how to create meaningful interactions and relationships with your online audience.
  • Explore strategies for building communities and creating engaging content across popular Indian platforms.
  • Understand the importance of two-way communication and responding to your audience.

Chapter 8: Conversion

  • Learn how to turn engaged prospects into customers or achieve desired outcomes.
  • Understand conversion rate optimization (CRO) techniques and designing effective calls-to-action.
  • Optimize your digital assets for higher conversion rates while keeping the Indian user experience in mind.

Chapter 9: Onboarding, Retention, and Expansion

  • Understand how to nurture customer relationships for long-term value beyond initial conversion.
  • Learn about creating a smooth onboarding process, retention strategies, and methods for expanding your reach.
  • Explore loyalty programs and tactics for fostering customer advocacy and repeat business in India.

Essential Requirements to Begin This Course

Know industry insights and future potentials!

Jump into the statistics that speaks how important and valuable this course can help you churn your career opportunities that will open new horizons for you.

Job Opportunities:

30% Growth by 2026

Business Growth:

70% SMEs plan to boost budgets


Salary Growth:

10-15% Annual Increase

Global Reach:

Remote work opportunities


Emerging Domains:

New roles with emerging trends

Lifelong Learning:

Continuous learning process

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FAQ

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What is digital marketing training, and why is it important?

Digital marketing training provides you with the skills and knowledge needed to effectively promote products and services online. It's essential in today's business world as it helps you understand how to reach and engage with a digital audience.

Who can benefit from digital marketing training?

Anyone interested in advancing their career in marketing, entrepreneurs looking to grow their business, students, or professionals aiming to upskill in the digital space can benefit from digital marketing training.

Do I need any prior experience to enrol in digital marketing training?

No, prior experience is not necessary. Most digital marketing courses are designed for beginners and gradually cover fundamental to advanced concepts.

What topics are typically covered in a digital marketing training course?

Topics often include SEO (Search Engine Optimization), SEM (Search Engine Marketing), social media marketing, content marketing, email marketing, PPC (Pay-Per-Click) advertising, analytics, and influencer marketing.

How long does it take to complete a digital marketing course?

The duration varies depending on the course format. It could take anywhere from a few weeks to a few months, depending on the intensity and whether it's part-time or full-time training.

Can I take digital marketing training online?

Yes, many digital marketing training programs are available online, allowing you to learn at your own pace from anywhere in the world.

What are the career opportunities after completing digital marketing training?

After completing digital marketing training, you can pursue roles such as digital marketing manager, SEO specialist, content strategist, social media manager, PPC campaign manager, or digital analytics expert.

Is digital marketing training suitable for businesses?

Yes, digital marketing training is highly beneficial for business owners and marketing teams. It equips them with the tools to improve online visibility, engage customers, and drive sales through digital platforms.

What kind of support is provided during the training?

Support typically includes access to instructors, discussion forums, Q&A sessions, study materials, and assignments. Many courses also offer practical exercises and real-world case studies.

Will I receive a certification after completing the course?

Most digital marketing training programs offer certification upon completion. This certification can be a valuable addition to your resume, highlighting your proficiency in digital marketing techniques.