SEO Basic and Advanced Course in Chennai by Digital Seeds

At DH University, we offer a comprehensive selection of courses designed to equip you with the essential skills needed to excel in the dynamic world of SEO. Our curriculum, developed by industry professionals, ensures you stay updated on the latest trends and tools in search engine optimization. Whether you’re a beginner or a seasoned expert, our programs cater to learners at every level.

The Advanced SEO and SEM Strategies course is designed to take your search engine expertise to the next level. Learn advanced keyword research, on-page and off-page optimization, and technical SEO to improve website rankings. Master SEM techniques like Google Ads, bidding strategies, and performance tracking to drive targeted traffic. This course delves into analytics, competitor analysis, and emerging trends to refine your marketing campaigns.

Join us to kickstart or elevate your career in the realm of digital marketing with a focus on SEO!

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What you’ll Learn it?

Chapter -1 Understanding SEO and its importance

Learn the fundamentals of Search Engine Optimization and why it's crucial for online visibility in India's competitive digital market.
Understand how SEO helps businesses in India reach potential customers actively searching for their products or services online.

Chapter -2 How search engines work

Explore the processes of crawling, indexing, and ranking websites used by search engines like Google, which is dominant in India.
Gain insights into how search engines evaluate and display relevant results to users in India.

Chapter -3 Types of SEO

Discover the distinct categories of SEO, including on-page, off-page, and technical SEO, all essential for ranking well in India.
Understand the specific focus of each type and how they contribute to overall search engine performance in the Indian context.

Chapter -4 Keyword research and Competitive Intelligence

Learn how to identify relevant keywords that your target audience in India uses when searching online.
Understand how to analyse your competitors' SEO strategies to gain a competitive edge in the Indian market.

Chapter -5 On-page and off-page optimization techniques

Master on-page optimization elements like content, keywords, and website structure to improve your website's relevance for Indian searchers.
Explore off-page techniques such as link building and brand mentions that enhance your website's authority in India.

Chapter -6 Link building and its impact on SEO

Understand the importance of acquiring high-quality backlinks from other reputable websites to boost your SEO in India.
Learn effective link-building strategies relevant to the Indian online ecosystem and industry connections.

Chapter -7 Duplicate content

Identify the issues caused by duplicate content on your website and how it can negatively impact your SEO rankings in India.
Learn strategies to avoid and resolve duplicate content problems to maintain optimal search engine visibility.

Chapter -8 Design and Architecture

Understand how website design and technical architecture affect search engine crawlability and user experience for visitors in India.
Learn how to create a user-friendly and search engine-friendly website structure that performs well in the Indian context.

Chapter -9 Local SEO

Discover how to optimize your online presence to attract local customers in specific geographic areas within India.
Learn strategies for Google My Business optimization and local citations relevant to businesses targeting local Indian markets.

Chapter -10 Algorithm updates and SEO changes

Stay informed about how search engine algorithm updates, particularly Google's, can impact SEO strategies in India.
Understand the importance of continuous learning and adapting your SEO approach to remain effective in the evolving search landscape.

Chapter -11 Integrating SEO with other Disciplines.

Learn how SEO works in conjunction with other digital marketing efforts like content marketing, social media, and PPC in India.
Understand how an integrated approach to digital marketing, with SEO as a core component, drives better results in the Indian market.

Chapter -12 SEO Tools

Familiarize yourself with essential SEO tools used for keyword research, site audits, competitor analysis, and performance tracking in India.
Learn how to leverage these tools to gain valuable insights and optimize your SEO strategies effectively.

Chapter -13 How to build a successful career in SEO.

Explore the various roles and opportunities available in the field of SEO within India's growing digital economy.
Understand the skills, knowledge, and continuous learning required to build a rewarding career as an SEO professional in India.

Essential Requirements to Begin This Course

Keen interest in learning Digital Marketing to excel in Online Growth. A laptop or desktop with an active
internet connection to learn

Increased Visibility:

75% of users never scroll past the first page

Local SEO Significance:

78% of local searches lead to purchases

Cost-Effectiveness:

Conversion rate is 14.6%

traditional methods only 1.7%

User Experience Boost:

9% increase in conversions

Higher Credibility:

70-80% of users ignore paid ads, trusting organic results more.

Mobile Optimization:

Over 50% of web traffic is from mobile devices.

Long-Term Results:

61% of marketers prioritize boosting SEO

FAQ

Get answers for everything you may have in your mind.

One at a time!

Is this SEO course relevant for businesses targeting the Indian market?

Absolutely! This course focuses on principles and practices directly applicable to ranking well in search engines within India, considering the dominance of Google and the nuances of the Indian online landscape. You'll learn how to reach the vast Indian online audience effectively.

What level of technical expertise is required to understand the concepts in this SEO course?

This course is designed to be accessible to individuals with varying levels of technical understanding. We will explain technical SEO concepts in a clear and understandable manner, focusing on their practical application for websites in India.

Will the course cover keyword research specifically for the Indian audience and regional languages?

Yes, we will dedicate sections to keyword research methodologies tailored for the Indian market, including identifying popular search terms and understanding the importance of regional language keywords for broader reach within India.

How much emphasis will be placed on local SEO for businesses in India with physical locations?

Local SEO will be a significant part of the course, covering strategies for optimizing Google My Business profiles, local citations, and other techniques crucial for attracting local customers to businesses across India.

How will the course address the ever-changing nature of SEO and algorithm updates, particularly in the context of Google's updates impacting India?

The course will emphasize the importance of staying updated with algorithm changes and provide insights into how to adapt your SEO strategies in response to these updates. We will discuss resources and best practices for continuous learning in the dynamic SEO field in India.

Will the course provide guidance on using specific SEO tools that are commonly used and effective in the Indian market?

Yes, we will introduce and discuss various popular SEO tools, including free and paid options, which are widely utilized by SEO professionals in India for tasks like keyword research, website analysis, and performance tracking.