Social Media Marketing Strategy Course in Chennai by Digital Seeds

At DH University, we offer a comprehensive array of courses focused on equipping you with the essential skills needed to excel in social media marketing and strategy. Our curriculum, developed by industry experts, ensures that you stay abreast of the latest trends and tools in the social media landscape. Whether you are a newcomer or a seasoned professional, our courses are tailored for learners at all levels.

Learn to craft compelling social media strategies that resonate with your audience, grow brand presence, and drive engagement. Perfect for those who are looking to leverage platforms like Face book, Instagram, and Linked In.? The course covers analytics, trend analysis, and ROI tracking to help you optimize your campaigns effectively. Gain expertise in influencer marketing, community building, and brand storytelling. Step into the dynamic world of social media marketing and stand out!

Join us to kickstart or elevate your career in the dynamic field of social media marketing!

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What you’ll Learn it?

Chapter 1- Understanding social media marketing.

Learn the basics of using social platforms to connect with the massive online audience in India.

Understand how brands build presence and engage with Indian consumers on platforms like Facebook, Instagram, and local favourites.

Chapter 2- Creating a social media strategy.

Set your social media goals and identify your target audience across India's diverse demographics.

Plan your content, choose relevant platforms, and define success metrics (KPIs) for the Indian market.

Chapter 3- How to effectively use different social media platforms.

Explore features and user behaviour on popular Indian platforms like Instagram Reels, YouTube, and regional apps.

Learn best practices for content, engagement, and community building on each to maximize reach in India.

Chapter 4- Measuring the success of your social media marketing efforts.

Track metrics like reach, engagement, traffic, and conversions to see how well your campaigns in India are doing.

Use analytics tools to understand performance, spot trends, and improve your strategies for the Indian audience.

Chapter 5 - Building a Sustainable Social Media Strategy

Focus on creating a long-term presence that consistently offers value to your Indian followers.

Learn to adapt to trends, maintain your brand voice, and nurture a loyal online community in India.

Chapter 6 - Converged social media.

See how to connect your social media with other marketing efforts for a consistent brand experience across platforms used in India.

Understand how social media works with your website, email, and offline activities for Indian customers.

Chapter 7 - Content Marketing in a Social Media World

Learn to create engaging content that Indian social media users will want to share.

Adapt your content formats and messages for different social platforms to boost engagement in India.

Chapter 8 - Visual social media

Understand the power of images and videos on popular visual platforms in India.

Learn to create high-quality visuals that match your brand and appeal to Indian preferences.

Chapter 9 - Understanding and Sparking Social Sharing

Explore why people in India share content online, considering cultural factors.

Learn how to create content that encourages sharing, expands your reach, and promotes your brand.

Chapter 10 - Storytelling as an Essential Part of Your Social Narrative

Discover how to tell authentic stories that connect emotionally with your Indian audience and build loyalty.

Weave your brand values into narratives that resonate with local culture and sentiments.

Chapter 11 - Influencer Marketing and Online Reputation Management

Explore influencer marketing in India and learn to work with creators to reach your target audience and build trust.

Learn how to monitor your online reputation, manage feedback, and keep a positive brand image on Indian social media.

Chapter 12 - Social Media Selling

Learn how to use social media as a direct sales channel, tapping into the growing social commerce trend in India.

Explore ways to highlight products, facilitate purchases, and offer customer support through social platforms.

Essential Requirements to Begin This Course

Keen interest in learning Digital Marketing to excel in Online Growth. A laptop or desktop with an active
internet connection to learn

Widespread Usage:

Over 4.7 billion global users

Influence on Purchases:

79% of consumers say UGC influences buying decisions.

Brand Awareness:

54% users research products on social media.

Lead Generation:

66% marketers: Social media

Engagement Potential:

Visuals drive 650% more engagement than text-only posts

Data-Driven Insights:

Social media analytics help measure engagement and optimize strategies.

Cost-Effectiveness:

Businesses see an average return of $2.50 for every $1 spent on ads.

FAQ

Get answers for everything you may have in your mind.

One at a time!

Is this social media marketing course relevant for businesses and individuals in India?

Absolutely! This course covers strategies and platform usage highly relevant to the Indian digital landscape, including popular local platforms and understanding the Indian consumer behaviour online. You'll learn how to effectively reach and engage the vast and diverse online audience in India.

What level of prior marketing knowledge is required to take this course?

This course is designed to be accessible to both beginners with no prior marketing experience and those looking to enhance their existing skills. We'll cover the fundamentals and gradually progress to more advanced strategies applicable in the Indian context.

Which social media platforms will be primarily focused on in this course?

While we'll touch upon major global platforms, the course will emphasize platforms with significant user bases and engagement in India, such as Facebook, Instagram, YouTube, and potentially relevant regional platforms. We'll discuss platform-specific strategies for the Indian audience.

Will the course cover aspects like influencer marketing and online reputation management specific to India?

Yes, we will dedicate modules to influencer marketing, a significant aspect of digital marketing in India, and online reputation management, addressing the unique challenges and opportunities within the Indian online ecosystem.

How will the success of social media marketing efforts be measured in this course, especially considering the Indian market?

We will cover key metrics relevant to the Indian context, such as reach within specific demographics, engagement rates on popular platforms, website traffic from social media, lead generation, and conversions. You'll learn how to use analytics tools to track and analyse these metrics for campaigns in India.

Will the course address the nuances of creating content that resonates with the diverse cultural and linguistic landscape of India?

Yes, the course will emphasize the importance of culturally relevant content creation and adapting your messaging to connect with different segments of the Indian audience. We'll discuss strategies for localization and understanding regional preferences on social media.